Angelica Holmgren is a Minimal Organizer and Production Coordinator based in Stockholm. Working in the music and fashion industry on different corners, introduced her to all kinds of individuals and built up an extreme interest in styling. What started out as a love for fashion quickly evolved into a total panic over our environment, and the fast fashion-times we’re living in.

Realizing that something had to change, and that it begins with reprogramming the way we think about clothes and style, she started taking on clients to clean out and organize their wardrobes, and build a fresh foundation to from that moment; be able to think a lot smarter when consuming.

Her own wardrobe consisting of only twenty garments, she claims to have a soothing effect on her mind.... although she's seen around second hand stores all through out Stockholm, in search for more.

As she says; "It's not necessarily to stop us from consuming, but to make us consume smarter"